our community of snow athletes are united in the fight to protect our winters and the wildlife and cultures which depend on them.
Re-Wilding Britain
Bjornfell is committed to the radical re-wilding of the British isles.
We envision a landscape where beavers flood the forests and lynx ghost through the conifers.
Where red squirrels and pine martens scurry in the canopies as eagles circle above.
Where wolf howls echo in the highlands and brown bears forage on the slopes.
Our vision may be fantastical, but our intent is serious.
In June 2021, we pledged 3% of all sales to UK charities working on the reintroduction of extinct British species.
Our goal is to create a platform to support the re-wilding movement, sharing the art, adventures, science and literature which together form the foundations of a cultural shift.
A shift that will benefit the British wilderness for generations to come.
What are British animals?
European pine marten (Martes martes)
Eurasian brown bear (Ursus arctos arctos)
Eurasian wolf (Canis lupus lupus)
Red squirrel (Sciurus vulgaris)
Golden eagle (Aquila chrysaetos)
Scottish wildcat (Felis silvestris silvestris)
Wild boar (Sus scrofa)
