"I dive again, this time going further and further into the underwater twilight until I am blocked completely by the half-sunken corpse of a century pine; the storm-felled giant on its decades-long fall to the leaf-littered lakebed. 


My pale hands in the silver light trace lines along the ancient armour as the tree tells me stories. Tales of wandering poets who waltzed under its shade, of great ships built from the bark of its brethren and who travelled to far away worlds never to return - oh the wonders they must have seen!


Then the darker times, years plagued by disappearing boys and the distant thud of bombs, of smoking chimneys and ashen skies, of starving animals and empty nests.


And then, in the winter of its epic existence, the resurgence. The peculiar return of distantly familiar creatures who the creaking oaks had told legends about when the pine was just a sapling.


Fantastical beasts who knew their way around the forest as if they had never left. Their fur strangely familiar as it brushed against bark, the chirp of their young like a forgotten nursery rhyme. The gnawing of their teeth a worthy way to fall."

                                                                                - Extract from a Graveyard of Giants


Re-Wilding Britain

What are British animals?

European pine marten (Martes martes)
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Osprey (Pandion haliaetus)
Eurasian wolf (Canis lupus lupus)
Wild boar (Sus scrofa)
Red squirrel (Sciurus vulgaris)
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Atlantic puffin (Fratercula arctica)
Eurasian brown bear (Ursus arctos arctos)
Scottish wildcat (Felis silvestris silvestris)

Through art, sport, science and literature, BJØRNFELL is committed in every way possible to the radical re-wilding of the British archipelago.


We envision a landscape where beavers flood the forests and lynx ghost through the conifers. Where red squirrels and pine martens scurry in the canopies as ospreys and sea eagles stalk from above. Where puffins nest on the wind-battered coasts and Scottish wildcats pounce in the northern woodlands. Where wolf howls ricochet through the highlands and brown bears forage on the slopes. 


We believe in this vision for two reasons:


The first, the ecological impacts of reintroducing indigenous British species are immense. We have the technology and the research to support these reintroductions, we cannot afford to delay them any further.


The second, we believe the reintroduction of extinct animals back into the British wilderness - predators in particular - will trigger significant change in the socio-cultural attitudes towards the British wilderness. 


Our vision may be fantastical, but our intent is serious. In June 2021, we committed 3% of total store sales to UK-based charities working on the reintroduction of extinct British fauna. 

In the Autumn of 2021, our first donation of £310 was made to the Beaver Trust, an independant organisation at the forefront of British Beaver reintroduction.  

Alongside this, we will continue to promote the voices of young, British activists and organisations who are the future leaders of re-wilding movements across the British Isles. 


Our goal is to create a platform to support this movement, sharing the art, science, adventures and literature which together form the foundations of a cultural shift.


A shift that will benefit the Britain wilderness for generations to come.